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The One Show is one of the world’s most prestigious Advertising Awards Show. Winning the coveted pencil prize is a serious honor in the US market, but is less known in other parts of the world, specifically in the hispanic communities.
In order to connect with hispanic traditions, we traveled to Peru to find Cleofe, a real Shaman, who blessed all the entries so you have a better chance to win.
Over 130K organic views in the first 2 days after launch. 38% increase in entries compared to the year prior from countries like Mexico, Peru, Chile, and the US hispanic communities. The most successful One show campaign in 47 years.
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