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Dole launched its Promises to address global food insecurity and sustainability, but how can we help them to communicate their sincere commitment to this cause? At this time, the pandemic was raging and everything felt insecure. Dole wanted to assure their global community that they were going to do everything within their power to make real progress on these critical issues.
Kids often have a way of saying plainly what we need to hear the most, and they can speak to the core of an issue and why it’s important. When they talk about the future, it is universally relatable and it makes the listener invested in wanting to make the world a better place.
The first iteration of our 3 tier multi-year campaign plan to expand Dole’s Corporate Social Responsibility reputation. Told from the point of view of Sophia, a young girl who is curious about why we seem stuck in this senseless status quo, instead of investing in solutions that prioritize the well being of people and the planet. 100M+ impressions. $1.5M In Earned Media. 30s films drove 45% lift in ad recall and an increase in favorability among adults 30-50.
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