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Help a giant in the industry remain relevant, while communicating clearly the benefits of their automated home products
It’s difficult to properly appreciate the value that technology really adds to our daily lives, because we are constantly surrounded by it. So what if we imagine what it would have been like if smart homes had existed decades ago in order to make it relevant?
Recontextualizing the present in the past, recreates the magic of technology through clever, funny, and memorable moments. 110M+ impressions. $2.5M In Earned Media. 30s films drove 21% lift in ad recall and an increase in favorability among adults 30-45
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