.svg)
.png)
During the pandemic’s peak, 2 meters of separation meant the loss of connection for all of us, but also the loss of play for kids. How can we reclaim this sense in a safe but tangible way, while promoting what is special for Kinetic Sand – touching it, playing with it, and letting creativity flow?
What if we inverted the conventional relationship between art and observer? By transforming this typical paradigm, and inviting participants to actually touch the art this time, kids and adults became a part of the art piece, made of Kinetic Sand, by interacting with it.
Partnering with renowned artist Dan Lam, we created the first art exhibit where you can actually touch the art, making our product the key element in each piece of art. 120M+ impressions. $8M In Earned Media. 12% increase in sales. NFT sold out < 48 hours.
.svg)
%20(1).png)
